Meeting your customers where they are – how businesses can thrive in a digital-first world

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Published Feb 22, 2025

This talk explores how commerce has evolved, the trends we are witnessing in customer behaviors and expectations, and how merchants -- and those who support them -- can adapt to the new normal by meeting their customers where they are.

The lines between the physical and digital worlds have converged, impacting the ways in which commerce operates. The shopping experiences that customers want and expect are dramatically different than before.

Consumers expect to purchase whenever they want, from anywhere in the world, and in their preferred local payment methods. How do merchants -- and the agencies and developers that support them -- adapt to a digital-first and borderless world?
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