Empathy in UX Design: Understanding User Needs

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ionos
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Welcome to Beyond The Screen: An IONOS Podcast, hosted by Joe Nash. Our podcast is your go-to source for tips and insights to scale your business’s online presence and e-commerce vertical. We cover all tech trends that impact company culture, design, accessibility, and scalability challenges – without all the complicated technical jargon.

Our guest today is Jeff Johnson, Lead UX Designer at Allata, a custom solution provider for automating business processes. Jeff walks us through the importance of UX design and how it creates meaningful digital experiences. He provides insights into the role of UX in solving problems and adding value to users and society. We also discuss the challenges of not prioritizing UX in product development and unpacking what lies ahead in UX design and application. Join us as we discuss the following touchpoints: • The importance of starting product design with UX • The pitfalls of adding UX as an afterthought • Why UX designers must have empathy • Designing for users who don’t know what they want; just what they like and don’t
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