Advanced Design Tips: 6 Best Practices for Using Images on Your Website - GoDaddy Website Builder

In this video, we'll cover six best practices for website images; their benefits and the pitfalls they'll help you avoid.

When used the right way, images help you create a visually engaging website so your customers stay longer and are more likely to return.
We're gonna share the six best practices for using images on your website.
First, always use high quality images. Images that are blurry, out of focus, or look low-tech can undermine your site's credibility.
When choosing an image, it's important to consider context.
For example, if you're choosing an image for your header, you want to look for good contrast so any texts you may overlay is clearly legible, and you also want to make sure it's in landscape so it takes up the full width of the screen.
Always optimize your images before uploading them to your site.
Big, slow loading images can crush page load and negatively impact your user experience and SEO. Optimizing images is a blend of managing file size, image size, and resolution.
And always start with the source image that has the highest resolution and image dimensions you can get and then downsize from there.
You can always go down in size without losing quality, but not up. There are also some free compression tools you can find online that can make your files even smaller.
Rather than focusing on the number of images you use on a page, focus first on their purpose and then on load time.
A well designed, minimalist website that loads fast will always win out over one that's visually stunning but super slow.
And while they're a lifesaver for anyone building a website, always use stock images with care.
Make sure they enhance or support your page content. Images should always compliment your content, not compete with or distract from it.
And if you're using a really generic stock photo, like a picture of a person thinking, be sure to provide some context to avoid confusion.
Take advantage of image alt text, which is what displays on screen when an image fails to load.
This text is also used by screen readers to describe your image to the visually impaired.
Providing image alt text not only lets you engage with a broader set of customers, it's also crawled by search bots, providing you with another way to rank on search engines.
Let's recap our six best practices for using images on your website.

Always use high-quality images.
Consider the context for the image.
Always optimize images before you upload.
Focus on the image purpose and load time, not the amount.
Use stock images with care.
And take advantage of image alt text.


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