Branding on a Budget | Glenda Hoon-Russell

5 Views

Thanks! Share it with your friends!

You disliked this video. Thanks for the feedback!

Published Feb 26, 2025

Especially as solopreneurs or small business owners, we don’t necessarily need to spend thousands of dollars to have a design firm create an identity for us in the first year or two of business. Glenda recommends taking a lighter, less expensive approach in the first year, and then once your business is more established, and you know exactly who you are marketing to, you can hire a fancy design firm. In this masterclass, she will walk you through the key components of creating a simple brand guidelines consisting of a logo, color palette, and font palette with little to no budget.

Branding on a budget is possible and is a common practice among new entrepreneurs. Limited budget is what all new small business owners are facing. However, your branding, your logo and your color palette make the first impression about your business. That is why it is important to stick to certain rules when building your brand identity.

About Glenda Hoon-Russell:
Glenda Hoon Russell is a serial entrepreneur, speaker, writer, and transformational coach. Since the ripe age of ten, she has operated businesses such as designing and selling jewelry at craft shows to running an international digital graphic and website design firm for eight years to a soon-to-be-published author of The Status Foe book. As a professional speaker, Glenda covers various topics such as branding/marketing, mental health, and challenging the status quo.

About Namecheap's Expert Summit 2021
https://www.namecheap.com/guru-guides/summit/edition/2021/