Number’s Don’t Lie: Using Analytics to Improve your Checkout Process

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Published Feb 22, 2025

If you’re in ecommerce, then you know that data is king. But in today’s data-greedy environment there’s often far too much data to sort through, and little help on what to do with it.

Increasing conversion rates is a game of micro-improvements, data monitoring, experimenting, and more micro-improvements.

Matt has been working with WordPress products for 10 years, and has lead marketing teams toward increasing success with their online conversions through his work at StellarWP. He’ll show you how he tracks his marketing metrics, visualizes them for insights, and ignores the rest (until he doesn’t!).
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