Webinar: How To Improve Your Holiday Marketing and Digital Presence

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Whether you are an experienced e-commerce marketer or just starting, this webinar is packed with valuable information to level up your holiday marketing strategy for e-commerce.

The holiday season is critical for e-commerce businesses, and an effective marketing strategy is crucial in driving sales and maximizing revenue.

Our expert panel will provide practical tips and best practices to help you with tips for your e-commerce marketing strategy and enhance your digital presence for the holiday season.

Things explained in the video:
-What is holiday marketing
-Holiday marketing strategy basics
-Marketing strategy for e-commerce
-How to optimize online store
-Improving digital presence

Importance of holiday marketing strategy for e-commerce

Here's why a well-executed holiday marketing strategy is important for e-commerce:

1) Increase in Sales: Implementing a targeted holiday marketing strategy helps capture the attention of potential customers and encourages them to make purchases.

2) An advantage over the competition: A well-planned e-commerce marketing strategy helps you stand out from the competition by offering unique promotions, discounts, or special offers, thereby giving you a competitive edge.

3) Enhanced Digital Presence: A holiday marketing strategy for e-commerce involves leveraging various digital marketing channels, such as social media, email marketing, search engine optimization (SEO), and paid advertising, to promote your products and engage with your target audience.

4) Brand Awareness and Recognition: By aligning your marketing strategy for e-commerce website with the holiday season, you can create memorable and engaging campaigns that resonate with your target audience, making them more likely to remember and choose your brand over competitors.

5) Customer Engagement and Loyalty: The holiday season allows you to foster deeper connections with your customers. A well-designed e-commerce marketing strategy helps provide a positive and memorable experience. You can cultivate customer loyalty, leading to repeat business and long-term success.

6) Optimized Online Store: A holiday marketing strategy should also include optimizing your e-commerce website to ensure a seamless and user-friendly shopping experience. A well-optimized online store enhances customer satisfaction, reduces cart abandonment, and improves overall sales performance.

Timestamp

00:00:00 Introduction
00:01:08 What we will be covering
00:01:46 Holiday Marketing 101
00:05:40 Decking your website
00:09:14 Choosing a festive background
00:11:18 Create holiday-related content
00:14:22 Upgrade your hosting
00:19:53 Improve your mobile experience
00:23:23 Diverse payment methods
00:29:24 Create a holiday gift guide
00:36:26 Run a seasonal sale
00:37:57 Announce your sales on social media
00:39:57 Reward your social media followers
00:43:28 Create shot lived content
00:47:47 Influencer Marketing
00:51:15 Harnessing the power of email marketing
00:55:57 Create instant buying options
00:58:41 What is a CTA

Additional Resources and Tutorials

Please read our detailed blogs on holiday marketing tips to improve your online store-

https://www.bluehost.com/blog/how-to-create-a-holiday-marketing-plan/
https://www.bluehost.com/blog/how-to-improve-your-holiday-marketing-and-digital-presence-faqs/

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