Own Your Influence by Jesse Friedman

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Even a brick-and-mortar store has a web presence and online storefront. In today’s digital landscape customers turn to the internet for even the simplest of queries. From research to buying a television, everything is done over the Internet. Therefore, businesses that need to thrive in today’s market need to build a positive online presence. Watch our video on how to improve your web presence. In this video, you will learn how to have an online presence on social media platforms.

Things discussed in the video:

-How to achieve your marketing goals with social media platforms?
-How to build an eCommerce WordPress website?
-How to make a mark in the digital space?
-Here’s why you need a positive online presence:

A positive web presence is vital for businesses in today's digital age. Here are some reasons why you need a positive presence on social media platforms and other online mediums.

1) Enhanced Visibility: With the majority of consumers turning to the internet for their needs, having a strong web presence ensures that your business is visible and accessible to potential customers. Additionally, it allows you to increase your brand awareness.

2) Building Trust and Credibility: A positive online presence helps establish trust and credibility with your target audience. By showcasing your expertise, sharing valuable content, and engaging with customers, you can develop a reputation as a reliable and reputable business.

3) Customer Engagement: Through various online channels such as social media, blogs, and forums, businesses can actively engage with their customers, gather feedback, and address their concerns. This fosters a sense of community and strengthens the relationship between the business and its customers.

4) Increased Sales and Revenue: An effective online presence can significantly impact your bottom line. By utilizing digital marketing strategies, targeted advertising, and optimized e-commerce platforms, businesses can generate leads, drive conversions, and ultimately increase sales and revenue.

5) Crisis Management and Reputation Control: In the event of a negative review or a crisis, an effective social media plan and online presence allow businesses to proactively address issues, manage their reputation, and control the narrative surrounding their brand.

Timestamp

00:00:00 Introduction
00:03:37 Agenda
00:04:16 Working with fictional character: Drake
00:05:03 Drake wants
00:06:05 Drake's social media plan
00:09:43 What social media wants
00:14:20 Instagram shopping helps reach new customers
00:16:02 Social media controls
00:19:49 Channeling your influence
00:20:08 Positive feedback loop
00:23:06 Strategies
00:24:45 Building
00:25:33 Embedding
00:26:15 Subscribing

Additional Resources and Tutorials

Get more expert information on social media platforms and how to increase your web presence. Check out our blogs!

https://www.bluehost.com/blog/how-to-incorporate-a-social-media-marketing-strategy-with-your-wordpress-website/
https://www.bluehost.com/blog/5-ways-to-build-your-brand-presence-on-social-media/

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