Simple PR Tips | Derek Musso | Masterclass

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namecheap
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PR Tips To Earn Free Media Coverage For Your Business. Derek will show you how to generate free media coverage and publicity for your business in a few simple steps.

Learn how to earn free media coverage and publicity for your business. Most people think of PR and media relations as a marketing channel that only big companies can afford, but Derek is going to explain a few simple PR tactics that will have your brand, product or service earning free media coverage, positive publicity, and essential exposure sure to bring more awareness and ultimately more customers to your business.

Even if you are new to PR or just starting your small business, this lesson is going to be useful for you. Unlike paid advertising that requires large budgets right away, PR is something you can do yourself for free if you know how to do it. It takes time and some effort to understand how to build a PR campaign, create your media lists and coverage charts, talk to journalists and establish relationships with press. However, PR can be an amazing way to generate trust, brand awareness and sales for your business. You will learn about three main ways your business can get a media coverage, such as product reviews, press releases and thought leadership.

About Derek Musso:
Derek Musso is currently Namecheap's Head of Public Relations & Communications and brings nearly two decades of experience leading public relations, digital marketing and corporate communications campaigns for video games, gadgets, apps, virtual reality, software, hardware, toys, and many other consumer products. Prior to joining Namecheap he worked with a number of notable brands including, 2K Games, Crytek, Linden Lab, World Cyber Games, iHome, ONKYO, VOX, Petcube Nickelodeon, MTV and more.

About Namecheap's Expert Summit 2021
https://www.namecheap.com/guru-guides/summit/edition/2021/
Category
Namecheap
Tags
simple pr tips, pr, public relations
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