Google Search & Display Explained | Free Digital Marketing Webinar for Beginners & Intermediate

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siteground
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Learn about Google's Digital Advertising Offering from the best - the Google team personally! Apostolos Paradellis, Senior Analytical Lead at Google, explains how to determine your target audience and reach them easily, in order to grow your online business. He guides you through the following topics:

✅ How you can use search engines to identify your customers
✅ What is Google’s Display Network, and how we can use it for reaching new potential clients
✅ Which useful digital tools could give you key insights on search behaviours

00:00 Introduction
00:48 Agenda
01:33 Search Network
13:21 Keywords
17:56 Quality Score
22:06 How to create engaging Search Ads
24:37 Ad Extensions
27:32 Combination of all of the above
30:10 OptiScore/ Recommendations
32:06 Display Network
34:01 Targeting
37:07 Bidding
38:49 Creatives
40:02 Measurement and Reporting
40:40 Discovery Campaigns
41:37 Digital Marketing Tool Box


Category
SiteGround
Tags
google ads, google search, google display
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