Transforming the Airport Experience with a Multilingual GenAI Assistant

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Published Feb 20, 2025

Airports can be a confusing environment with a lot of information spread across different sources. That’s why Manchester Airports Group (MAG) built a generative AI based assistant to help customers to easily find relevant information at an airport. The assistant complements MAG’s customer service team by acting as an information aggregator, enabling customers to ask any question and receive swift, helpful responses. This enhancement allows MAG’s colleagues to serve more customers faster and more efficiently. The assistant supports multiple languages to cater to the diverse passenger base. It uses Amazon Translate to handle language translation, and Amazon Bedrock to integrate with large language models.

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