How Blueair (Unilever brand) went from idea to product on market within a year, using AWS IoT

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Published Feb 20, 2025

To achieve the global scalability necessary to support a growing number of connected devices around the world, Blueair rapidly developed and deployed its HealthProtect product line using an IoT system on Amazon Web Services (AWS). Building on AWS enables enhanced security and privacy for Blueair’s customers and supports releases of new and upgraded features so that every air purifier continues to deliver value throughout its life span. “Freedom to breathe clean, healthy air as nature intended is our promise to consumers,” says Johan Alvenberg, Head of IoT at Blueair. “By proactively monitoring the air quality and ensuring 24/7 protection against harmful pollutants, we are doing just that. For the tech savvy we have also added smart, premium usability and functions.”

Learning Objectives:
* Objective 1: Hear how Blueair (Unilever brand) adapted and scaled globally their connected IoT devices and transformed their business within a year.
* Objective 2: Dive into the use case to understand Blueair (Unilever brand) focus on improving Connected devices and enriching customers life with smart features.
* Objective 3: Identify how solutions can be deployed to realize business value for Connected IoT devices.

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