Should You Hire a Pro or DIY for Content Marketing?

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Should you consider creating your own website content or hire a pro? Let's talk about the three big benefits of doing it yourself.

0:00 Should you hire a professional for your content marketing?
0:22 Benefit of writing your own content
0:45 Saving money on content marketing
1:10 SEO content that boosts your rankings

Now that you have a good idea of the content you need to reach your target audience and support your business let's talk about why you should consider creating your own content for your site. Creating your website copy images and videos sounds like a daunting task. Let's talk about the three big benefit of doing it yourself.
Benefit 1: You're going full custom and you own it. What better way to tell others about yourself and your business than to use your own words and feelings. Do you have a great product you made and wanna show it off? What better way to do that than with images of where you made it or a video showing how to use it. It's these kinds of custom content that demonstrate you can connect with your audience in the right way and it's aligned with your content strategy.

Benefit 2: Custom content costs money. So why not cut the cost and do it yourself? Writers for your copy need to get paid. Those custom images that match your sites feel and product mix, those cost money. Photographers, videographers, they have businesses too, which means you'll have to pay. Doing it yourself can save you on cost and let's you create more targeted content that matches your business.

Benefit 3: Creating your own content helps your SEO and can help you get found online. Writing a weekly blog about your business operations with images and videos that you created all contributes to the SEO of your site. You're going to need to get good at creating content that helps your business. So we hope that you jump in and start creating content that helps your business grow.

Ready to get started on creating content that promotes and markets your brand and your business? No matter your skill level or current situation, our GoDaddy Guides are here to help! Let us know in the comments below, if you have any questions.

#ContentStrategy #GoDaddy ­#CreativeAgency #ContentMarketing #WebsiteContent
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