Privacy Sandbox for web: the changing privacy landscape and impact to your sites | DE{CODE}

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wpengine
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Chrome will be making privacy changes through the Privacy Sandbox initiative throughout 2023, while building new technology to keep user information private. Simultaneously, web publishers and brands are shifting their digital strategy to help preserve ad revenue and valuable marketing analytics that rely on 3rd party cookies. This push toward expanded browser privacy is driving more demand for website personalization. In this session, Google will go over the changes that are coming, share goals of the Privacy Sandbox initiative, and help you better understand how you can pivot to ensure you have the data you need to help keep your business and sites moving forward.

Speaker:
- Sam Dutton, Developer Advocate at Google

WP Engine DE{CODE} 2023: https://events.wpengine.com/DECODE2023

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Category
WP Engine
Tags
WP Engine, wpengine, WordPress
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